Ever wondered who owns Back to Nature? This blog post will give you a comprehensive look into the ownership and product range of this popular natural foods brand. Indulge your curiosity and learn more about the company that’s been serving up wholesome, natural goodies for years.
What is Back to Nature?
Back to Nature is a renowned food brand that has been serving the market for more than five decades. It’s a go-to choice for those seeking delicious, simple, and natural foods. The brand prides itself on crafting products with uncomplicated recipes that are free from artificial preservatives, flavors, and colors. Back to Nature is about more than just food, it’s an invitation to embrace a healthier lifestyle.
Who Owns Back to Nature?
As of 2022, Back to Nature is owned by the Barilla Group, a global food company best known for its pasta and Italian food products. Barilla acquired the brand from B&G Foods in a move to expand its presence in the health-conscious and plant-based food market.
Originally launched in the 1960s and previously owned by major corporations like Kraft and Mondelez, Back to Nature has long been associated with natural and wholesome snacks. Under Barilla’s ownership, the brand continues to focus on offering plant-based, non-GMO products while aligning with Barilla’s broader commitment to sustainability and nutrition.
What Products Does Back to Nature Offer?
Back to Nature offers a diverse product portfolio that caters to a variety of dietary needs and preferences. Their product range includes cookies, crackers, granola, nuts, and trail mixes, all made with simple, natural ingredients.
Their products are renowned for their great taste and high nutritional value, making them a favorite among health-conscious consumers. Back to Nature products are readily available in grocery stores and online, making it easy for everyone to enjoy their natural, delicious offerings.
About the Current Owner
Back to Nature is currently owned by the Barilla Group, an Italian multinational food company renowned as the world’s largest pasta producer. Founded in 1877 by Pietro Barilla in Parma, Italy, Barilla remains a family-owned enterprise, now led by brothers Guido (Chairman), Luca, and Paolo Barilla .
The company operates in over 100 countries, producing a diverse range of products, including pasta, sauces, bakery items, and crispbreads, under various brands such as Barilla, Mulino Bianco, Wasa, and now Back to Nature . Barilla emphasizes sustainability and nutrition, sourcing ingredients from responsible supply chains and aiming to reduce its environmental impact . The acquisition of Back to Nature aligns with Barilla’s commitment to offering wholesome, plant-based food options to consumers worldwide.
Impact of Ownership Changes on the Brand
Back to Nature, a popular brand known for its organic and non-GMO foods, has had several changes in its ownership. These shifts have shaped the brand’s trajectory, with each owner bringing unique contributions to the table.
Bryant Ranch initially owned the brand, which launched in 1960. They introduced the first Back to Nature granola and maintained a focus on natural, wholesome ingredients. Later, in 2003, Kraft Foods acquired the brand, further expanding its product range and reach.
In 2012, Brynwood Partners, a private equity firm, bought Back to Nature. They significantly increased the brand’s product portfolio and distribution channels. Then, in 2017, B&G Foods, Inc. acquired the brand, becoming the current owner.
Despite these numerous changes, Back to Nature has managed to maintain its core values. It continues to offer a wide range of products made from simple and natural ingredients, staying true to its original mission.
Is Back to Nature Still Considered a Natural Brand?
Despite the shifts in ownership, Back to Nature remains a natural brand. The company is committed to creating foods that are free from artificial flavors, preservatives, and genetically modified organisms (GMOs).
From its granolas and cereals to its crackers and cookies, Back to Nature’s products are made with simple, recognizable ingredients. The company’s dedication to transparency in ingredient sourcing is also commendable. They prioritize organic and non-GMO ingredients, ensuring their products are as natural as possible.
Therefore, despite the changes in ownership, Back to Nature has stayed true to its roots. It remains a reliable choice for consumers seeking natural and organic food options.
Future Prospects for Back to Nature
Looking towards the future, Back to Nature is poised for continued growth. The brand’s commitment to natural, organic ingredients aligns well with the growing consumer demand for health-conscious food products.
Under the ownership of B&G Foods, Back to Nature has the potential to expand its product line and reach even more consumers. The brand’s dedication to sustainability and health will likely continue to resonate with consumers, making it a strong contender in the organic food market.
Conclusion
So, there you have it, the answer to “Who owns Back to Nature?” It’s clear that under the ownership of B&G Foods, Back to Nature continues to thrive, providing consumers with simple, natural, and delicious food options.
Whether you’re a long-time fan or new to the brand, you can trust that Back to Nature will continue to deliver on its promise of wholesome, natural goodness. With a diverse range of products, there’s something for everyone to enjoy in the Back to Nature lineup.
FAQs
Who Owned Back to Nature before Barilla?
Before Barilla, Back to Nature was owned by B&G Foods. Prior to that, the brand was part of Kraft Foods and then Mondelez International.
Is Barilla a Family-Owned Company?
Yes, Barilla is still family-owned and operated by the Barilla family, which founded the company in 1877.
Where can I buy Back to Nature Products?
Back to Nature products are available at major grocery chains, natural food stores, and online retailers across the U.S.
Who is the CEO of Back to Nature?
As of December 2022, Jennifer Jorgensen serves as the President and CEO of Back to Nature. She was appointed following the brand’s acquisition by the Barilla Group from B&G Foods. Jorgensen brings over 25 years of experience from General Mills, where she held various leadership roles, including Vice President and General Manager of the cereal division .
